TEAM HSO

Team HSO, powered by MJM Racing, is a professional motorcycle racing team founded by Holly K Smyth, founder of HSO Agency and a native of North Dublin.

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Competing within the BMW F900R Cup at the British Superbike Championship, Team HSO brings together performance, precision and professionalism both on and off the circuit. The team is led by headline rider James Ellison, former MotoGP competitor, British Superbike race winner and FIM World Endurance Champion, whose experience and pedigree place the team among some of the most recognised names in motorcycle racing.

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Built on a foundation of competitive excellence and modern brand engagement, Team HSO represents more than a racing programme. Through its close connection with HSO Agency, the team combines elite-level motorsport with strategic content creation, digital marketing and commercial partnership opportunities.

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From race weekends and hospitality experiences to branded content and audience engagement, Team HSO provides partners with a platform that extends beyond the track, creating meaningful connections between brands and passionate motorsport audiences.

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Operating within one of the world's most competitive motorcycle racing championships, Team HSO continues to build a reputation for professionalism, innovation and performance while delivering exceptional value for sponsors, commercial partners and supporters alike.

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Whether through racing success, premium content production or strategic brand collaboration, Team HSO offers a distinctive platform where motorsport, storytelling and commercial partnership come together.